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Abby

Zajac

Samford University ​Graduate
Account Executive for o2 ideas
48415341_2252091294810057_29530416194791
About Me

About Me

I'm originally from Atlanta, Ga and moved to Birmingham, Al about seven years ago to attend Samford University. I graduated from Samford in December 2018 with a degree in journalism and mass communication with a concentration in public relations. 

I am currently an account executive for o2ideas, an advertising agency in downtown Birmingham. While I have only just begun my career, I love my company and what we stand for. We help ambitious brands reach the next level. 

I chose to study public relations and pursue a career in advertising and/or account leadership because I love people. I learned early on in college that journalism is more than writing. It's storytelling. I quickly became passionate about design, branding and strategic planning. Soon, work didn't feel like work. 

All in all, I am excited to enter the industry as a project manager, and believe that I have the experience and talent to do so. In the meantime, this website includes some of the recent works that I am proud of. Enjoy!

 

Work Experience

Work Experience

January 2019 - Present

o2 ideas, Account Executive

Daily management of client accounts.
Give input in planning stages and for creative concepts.
Prepare for client meetings with necessary communication and take detailed minutes during client meetings.
Brainstormed and executed an award winning social media campaign for agency. 
Coordinate photography and videography needs per project. 
Coordinate special events for clients. 
Closely work with web development team to create content for sites we manage for clients. 
Aid in proofreading and editing process to see that all work is completely in a timely manner.
Digital and print media planning for clients.
Perform SEO best practices. 
Update and maintain campaign documentation for clients. 
Assess the performance of campaign materials for projects and clients. 
Work with web development team to ensure all websites we manage are ADA compliant. 
Part of the New Business Development team that works on RFPs, pitches and attends presentations as needed.
Support development of media materials like press releases and documents to be used in interaction with the media for clients. 
Assists in inbound marketing needs for o2 to generate business leads by using CRM software.
Creates and maintains a social media calendar for the agency while working with the creative team on the strategy and design to accomplish the overall look and feel for each individual social platform.

May 2019- Present

The Lumbar, Bartender

Prepare and serve drinks to customers directly.
Maintain compliance with company policies and procedures for food safety, sanitation and quality.
Assess customers needs and preferences to make recommendations and conversation
Created and executed original cocktail recipes for Women's History Month, Super Hero Month, Pride Month and Literacy Month.
Prevent customers from excessive drinking.
Collect payments.

Placed third in the 2020 Bartender of the Year Competition sponsored by Old Forester and the Alabama Restaurant and Hospitality Association. 
Level One Cicerone Scholarship Recipient from Cahaba Brewing Company.

Fall 2018 

Style Advertising, Public Relations Intern

Completed over 200 hours in the office
Planned, attended and coordinated media segments for various clients
Worked events that Style and/or clients hosted
Wrote press releases and content for clients
Created and wrote social posts for clients
Used Metro Monitor to pull clips from media segments with clients
Used Coverage Book to document media coverage with clients
Used HeyOrca to schedule social posts for clients

November 2017- January 2019

Barnes and Noble Booksellers Inc., Barista 

Worked between 15 and 20 hours a week while being a full time student 

Made espresso beverages and baked pastries

Maintained excellent customer service with customer relationships

Trained for opening and closing tasks 

Responsible for inventory and daily waste

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January 2017- December 2018

Samford University, Residence Life Assistant 

Planned and implemented activities for 30+ students monthly.
Managed a University Residence Hall of ethically diverse undergraduate students.
Maintained all bulletin boards and fliers with accurate, up-to-date and useful information.
Counsel students on personal and academic issues.
Worked in Residence Life office for 5 hours per week
Enforced University and Residence Life rules

May 2017- August 2018 

Samford University Entre Nous, Editor in Chief

Hired a staff of section editors.
Recruited writers and photographers.
Organized topics and story assignments to be covered in the publication.
Designed page layouts using Adobe Indesign.
Photographed events and students across campus.
Distributed publication.

August 2016 - December 2016

Alzheimer's Association, Public Relations Intern

Worked closely with the Events Coordinator to help with fundraisers.
Attended five Walks to End Alzheimer's around Alabama.
Hosted a fundraiser at Your Pie in Homewood, Alabama.
Helped with a fundraising campaign via social media.

Education

Education

2018 / DEC

Samford University

I graduated from Samford University in December of 2018 with a degree in journalism and mass communication with a concentration in public relations. While at Samford, I held leadership positions within the Student Government Association, Chi Omega Zeta Zeta and Public Relations Student Society of America. 

Contact Me

Things To Know

I love to travel.

I'm addicted to coffee.

I'm an ESTJ. 

I love photography.

My favorite NFL team is the Pittsburgh Steelers. 

I'm an enneagram 3.

I bring my planner with me everywhere. 

Taylor Swift is one of my favorite artists. 

I love to cook. 

​

Contact Me

​

abby.zajac96@gmail.com

Tel: 678-371-1482

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